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title="仙居旅游攻?>仙?/a>景区却火爆异常，游客如潮?1月䆾以来Q?a class="insidelink" title="仙居旅游攻?>仙?/a>开展了以“dou?a class="insidelink" title="仙居旅游攻?>仙?/a>”ؓ主题的系列营销zdQ这是该景区在疫情防控常态化下旅游营销的一ơ有益尝试，也是仙居冬季旅游热度不减的重要原因之一。据l计Q?2?日至7日，仙居景区共q来游客12536人次Q较d同期增长243%Q?1月期_共接待游?6314人次Q与2019q同期相比增?98.3%?/p> <p align="center"> <img align="center" alt="" border="0" src="https://m.lvyougl.com/UploadFiles/2020/12/202012101602295872.png" /> </p> <p class="me">|红游火爆全|?打卡者络l不l?/p> <p class="me">11月䆾Q神仙居旅游集团丑֊?020<a class="insidelink" target="_blank" title="上v旅游ȝ">上v</a>癑֛万h走进仙居暨仙居冬季旅游推介会Q吸引了200多名旅行商和30多位抖音达h?0多家媒体参会。神仙居景区二期内容一l发布引发全|关注，仙居如意桥更是一夜爆U。爆火之后的仙居景区关注度q速攀高，游客量激增，如意桥上每天都是成群l队来打卡的“粉丝”。据l计Q景区游客量较话题爆火前增长?1.8%?/p> <p align="center"> <img align="center" alt="" border="0" ss="644" src="https://m.lvyougl.com/UploadFiles/2020/12/202012101602298196.png" zz="969" /> </p> <p class="me">在抖韛_^CQ营销话题#DOU来神仙居播放量达8876万次Q?云上仙居播N?683万次Q神仙居相关话题LNH破2亿次Q神仙居景区位置览?5天内Ȁ?000万次QL览量过1.3亿次Q位列抖韛_国旅行榜W五位?a class="insidelink" title="华东自驾游\U?>华东</a>区第一位?a class="insidelink" title="台州旅游必玩景点">台州</a>市风景名胜热门榜W一位，癑ֺ指数上升臛_州市W一。其中百万旅行博丠Z会飞的biu”的单条抖音视频点赞量超61.7万次Q播N?300万次Q内Ҏ是被<a class="insidelink" target="_blank" title="江旅游ȝ">江</a>省政府新d公室官方抖音号“美丽浙江”{载?1?7日，营销话题#仙居如意桥冲上微博热搜榜第25位，微博话题阅读ơ数q?000万次Q讨论次数达1.3万次?/p> <p align="center"> <img align="center" alt="" border="0" ss="1103" src="https://m.lvyougl.com/UploadFiles/2020/12/202012101602306223.png" zz="1080" /> </p> <p class="me">研学游热闚w?“新评”备受好?/p> <p class="me">仙居被誉ؓ“生态环境的展览馆”“h文历史的体验园”和“地质学的教U书”，q年来该景区充分发挥资源优势Q积极探索“体?旅游”特色发展之路，完成了从观光旅游C验旅游再?a class="insidelink" title="休闲旅游">休闲</a>旅游的高质量转型。着力打造的仙居户外运动公园，推出飞拉达、攀丛林、高I滑索、扁带、攀岩等户外q动目Q斩获了“中国体育旅游十佳精品景区”“中国旅游媄响力文化景区TOP10”“浙江省q动休闲旅游C基地”等荣誉?/p> <p align="center"> <img align="center" alt="" border="0" src="https://m.lvyougl.com/UploadFiles/2020/12/202012101602315764.png" /> </p> <p class="me">体育旅游的发展带动了仙居优质研学游产品的衍生发展，各项户外q动目其适合中小学生开拓心智、体验自然。ؓ了丰富研学游产品Q景区针对课E开发、场景设计、体验特色等q行了多轮提升。在q里Q学生们可以游览李白W下的天姥山Q实地学?a class="insidelink" title="火山冰川景点">火山</a>纹岩地形地貌，观察各类珍贵?a class="insidelink" target="_blank" title="国内植物园哪儿最?>植物</a>Q在攀丛林提升团开拓团队协作能力，在飞拉达ȝ体力、胆和意志力。据l计Q?1月以来，仙居景区共接待研学游游?136人，同比增长癑ֈ?00.3%?/p> <p align="center"> <img align="center" alt="" border="0" src="https://m.lvyougl.com/UploadFiles/2020/12/202012101602310809.png" /> </p> <p class="me">“作Z验式教育的最佛_践，目前研学游已成ؓ学校教育的重要补充，有着传统译֠无法比拟的优势，仙居真的非帔R合我们学生来进行研学活动，让学生走出校门，贴近C会、亲q自然、体验生z，不仅可以让他们动手动脑，增加生活技能，ȝw体素质Q也能培M们的审美情趣Q对促进孩子全面发展h重要意义。”参与研学活动的带队老师王晓霞说?/p> <p align="center"> <img align="center" alt="" border="0" src="https://m.lvyougl.com/UploadFiles/2020/12/202012101602325694.png" /> </p> <p class="me">团队游破冰复?Ҏ季激zd?/p> <p class="me">入冬以来Q神仙居针对团队市场特别推出了暖冬特惠活动，淡季营销成果显著?1?1日至22日，仙居景来了q百辆旅游大_单日团队游客接待量破4千h。前期通过U极与各大旅行社ҎQ共同商议谋划E季团队品，从游客的角度和市场的需要出发，打通景炏V餐饮、住宿等环节Q推出的爆款产品效果显著。景区同时更针对重点客户和重点区域Q采取召开推介会、客户回访等方式q行宣传推介?/p> <p align="center"> <img align="center" alt="" border="0" src="https://m.lvyougl.com/UploadFiles/2020/12/202012101602336162.png" /> </p> <p class="me">通过提供优惠和优质扎实的服务Q神仙居景区以旅行社为媒介，q速与客源市场建立了更加直接的联系Q将以往单向的媒体宣传，转变为直观、生动、温暖的双向交流Q更有效地将旅游资源、品、线路、特色以及优惠措施推介给客源市场。活动推Z来，各大旅行C争怸架神仙居如意桥品，销售情늁爆，?1月䆾Q已接待团队数量272个，游客?2670人次Q远疫情前同期水^?/p> <p align="center"> <img align="center" alt="" border="0" src="https://m.lvyougl.com/UploadFiles/2020/12/202012101602334315.png" /> </p> <p class="me">散客游热度空?全渠道实力带?/p> <p class="me">Zq一步刺Ȁ散客市场QE季神仙居景区推出了“台州h免费游”“仙居h免费游”等感恩回馈zdQƈҎ不同游客的需求，联合周边景区景点、酒店、餐厅等各旅游服务企业，推出“酒+景”“酒+体”“买一赠一”等优惠套餐和多条精品旅游线路，以更优质的服务，使得游客享受到旅游成本相对较低，性h比较高的旅行。随着景区的高热度Q携E、美团、同E等OTA都特别在H出位主推神仙居产品q告位，景区U上门票成交量喜人。据l计Q?1月䆾仙居景区线上共售票15420张，较去q同期增?13.7%?/p> <p align="center"> <img align="center" alt="" border="0" src="https://m.lvyougl.com/UploadFiles/2020/12/202012101602348166.png" /> </p> <p class="me">“每天看着朋友圈里都有人发如意桥的囄Q打开抖音又都是如意桥Q我实在是被诱惑得不行，着周末Q呼朋唤友地来了一ơ‘说走就走的旅行’，而且现在是E季，酒店、交通都比较优惠Q风景又，真的很划的。?a class="insidelink" target="_blank" title="江苏旅游ȝ">江苏</a>的游客李先生说?/p> <p align="center"> <img align="center" alt="" border="0" 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